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Why publishers are choosing platform-based solutions

One of the most notable technology trends we’ve witnessed in recent years is the migration from product-based website solutions to platform-based website solutions for the online delivery of content. This transition comes as no surprise and the benefits for such a move are manifold. But what are the main motives for publishers taking this path? What are the common pitfalls? And what should publishers be looking out for as they switch to a platform-based environment?

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