The rise in prominence of programmatic targeting has been noticeable. Dun & Bradstreet conducted a survey this year of over 100 B2B marketers. They discovered that 78 percent planned to spend up to half of their advertising budgets on programmatic advertising this year, and 65 percent would spend more on programmatic advertising this year than ever before.*

Read full article…

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.