London and Netherlands 17, 2018 – 3rd Wave announced today that it has reached an agreement with PossibilIT, to represent sales of the iPublish advertising platform to media companies in the Benelux.

PossibilIT CEO, Paul Vemer brings a new level of experience to our European presence. Paul formed PossibilIT in 2001 and has implemented advertising & subscription solutions in many of the world’s leading newspaper & magazine companies.

As a distributor for the iPublish Media advertising platform, Vemer will be directly responsible for media sales in the Benelux, France & Germany.

iPublish Media has provided a self-service front-end platform for obituaries, classifieds, automotive and real estate for 12 years. U.S. clients include Gannett Media, Boston Globe, Gatehouse Media and the Bay Area Newsgroup to name a few.

In 2018 launched iPublish Tributes in partnership with Legacy.com. iPublish Tributes enables a media company to Create, and up sell special sections for obituaries seamlessly using content that has been previously stored in the AdPortal Obituaries platform. Available to non-AdPortal customers as well.
Publish monthly, quarterly, semi-annually or annually to generate substantial incremental revenue. AdPortal Tributes paginates each market’s special obituaries section as a print-ready multi page PDF or native Adobe InDesign file.

iPublish Media recently launched a general self-serve platform, where SMBs are able to buy affordably priced omni-channel marketing packages from local media companies. AdPortal SMB includes integrations with Google’s DFP for owned & operated and popular programmatic DSPs for digital display, Facebook/Instagram, WAZE ads, video, and email.

“If you have a good prospect list of small businesses in your market there are millions to be made,” Montgomery said.

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