Self-Serve Advertising

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This complete self serve publisher branded advertising platform, integrates with most billing systems. It supports self-serve advertising order entry for private parties, call center representatives and SMEs.

The advertiser builds, schedules and pays for the ad, without any intervention from the publisher, providing the buyer with the necessary channel information to make informed decisions about ad style, content, channels and reach.

With easy to use software, multiple price point packages and immediate publication to your website, our customers have found this an efficient way to target new advertisers.

overview

 

HOW IT WORKS

CHOOSE THE TYPE  & STYLE OF AD

Ad Portal supports any type of print or digital ad product a publisher decides to offer.  Using the publisher’s brands and colours, the advertiser is presented with an easy-to-understand buying experience.

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CHOOSE A DESIGN

There is no limit to the number of designs that can be offered within the platform, catering for print, banner and social variants.  The publisher has the ability to create his own designs or use the ones supplied with the platform.  Designs are created using native desktop applications as InDesign, Flash or HTML5, supporting all devices.

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PERSONALISE AND TARGET

An advertiser is now ready to customize his ad. The publisher controls what part of a design is editable and the advertiser can then personalise the design.  Customised copy, photos and images are easy to input with auto sizing of fonts and photos standard. The platform (patent-pending) makes this step easy, fast and produces high quality ads.

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PROOF, SCHEDULE & RUN

The publisher’s business rules control when and how often the ad runs.  The publisher branded platform enables the extension of the advertising products offered, deeper into the marketplace.  This flexible approach makes ad placement efficient, increasing revenue and lowering costs.
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SELF MANAGE

Self-service means exactly that.  The platform supports self-registration/management of an advertiser’s account and bookings.  Re-runs, changes and cancellations are all possible.  The platform can perform every function that a call centre typically performs.

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USERS INCLUDE

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UNDER THE HOOD

Adobe InDesign Server® and the Rich Media Server, are what give our publishing platform the unsurpassed power and peformance required to automate the building of professional-quality print and digital adverts. InDesign Server® manages print and static digital media templates of all shapes and sizes for multiple channels. The Rich Media Server manages an equally impressive range of animated and static HTML templates.