Data Collection & Interactive Platform
What is Qualifio?
The Qualifio platform allows publishers to collect data on their digital audiences to better engage, qualify, segment and monetise them. How? Through the easy creation and publication of interactive and viral content (quizzes, contests, personality tests, polls and 50+ types of formats) on all their digital channels.
“Qualifio helps us to offer quality information while making it more dynamic, interactive and accessible to the greatest number.”
Head of Digital Products @ Euronews
Empower all your teams. Fast and easy.
- Advertising Sales Team: Offer advertisers innovative branded content packages on multiple channels, seamlessly integrated into your editorial content and totally unaffected by ad blockers
- Marketing & Data/CRM teams: Collect tons of GDPR-compliant opt-ins, grow your digital communities both on your website and your social media
- Newsroom & Digital Content Teams: Bring more interactivity and virality to content and increase your KPIs
- DPO: Gain total control over all personal data collection activities across your organisation
How does it work? A 5-step process
1. CREATE interactive content in minutes
- 50+ innovative & fully customisable formats
- Noextra development or IT skills needed
- Multilingual management
2. ENGAGE your audiences on all your channels
- Websites, apps, dedicated mini-sites, social media & Stories
3. COLLECT first-party data & opt-ins
- Integrated GDPR Toolbox ensuring a 100% compliant data collection
4. GET RESULTS
- Access advanced reporting & statistics of your campaigns in real time
5. QUALIFY, segment & monetise your audiences
- Connect the platform to your marketing & data tools (CRM, DMP, SSO, Analytics, etc)